Our Team


Karlie Cremin – Director

As Director and owner of DLPA, Karlie incorporates her extensive academic background and breadth of industry experience to provide unique solutions tailored to any business environment. Karlie has worked as a professional consultant for 15 years, providing practical solutions for commercial issues such as business disputes, process design, business model design, financing options and cost structure.

With a focus on business sustainability and profitability, Karlie recognises that people integrated with a supportive work culture are key drivers of profitability and performance. This perspective motivates Karlie to work with the people in organisations, equipping them with the hard and soft business skills to execute business strategy and deliver outcomes.

Karlie has predominantly worked in the construction sector, as well as a suite of other industries from finance to car rental. Through her efforts as a consultant, Karlie has supported businesses as they have gone from $10 million turnover to $50 million. Karlie’s academic qualifications have groundings in commerce, law, with a focus on employment law, and business administration, giving her a well-rounded perception of the key factors driving business performance in current markets.

Laurel McLay – Senior Associate

Laurel has worked in both corporate and SME environments and has experienced first hand building a fast growth company from scratch to award winning growth. More latterly she has coached senior executives in New Zealand and Australia particularly around their internal and external positioning and influence.

Laurel is a successful entrepreneur having co-founded ITmaniacs, a boutique recruitment company which ranked #2 on the Deloitte Fast 50. She is also a media commentator and regularly speaks on breakfast television about careers. Laurel is a published author and launched her first book ‘Lead Generation’ in 2015. She is an ambassador for Thought Leaders Business School. Her career spans tech, recruitment, engagement and theatre. Laurel now speaks, coaches and facilitates workshops in New Zealand, Australia and United States primarily about influence and unapologetic lifestyles and careers.

Laurel has worked extensively with organisations through  change, particularly in empowering change agents within the organisation to lead the change from within.

Shobana Mitra – Senior Associate

Shobana has a strong track record as both as senior executive in corporate and franchise businesses and as an entrepreneur, expert at identifying opportunities for revenue growth, driving market share,
building brand profile in new markets through concerted business/ sector development strategy and developing high performance teams to support business objectives.

She is passionate about creating environments for sustainable business success with focus on people, processes and results.